Wednesday, December 19, 2012

Dream Houses

This article was taken from www.nytimes.com:

We can happily live with disagreements of taste when it comes to art, or poetry, or music. I listen to Abba on my iPod, you listen to Brahms on yours, and everybody’s content. But architecture is different. If I build a Zaha Hadid deconstructed-boomerang house across the street from your mock-Tudor raised ranch, you’re going to have to look at it whether you want to or not. And if Donald Trump pulls down a few 19th-century brownstones to put up the 110-story gilded-glass Trump Basilisk, we’re all going to have to look at it, even if it kills us.



It is because architecture is an essentially public art that we need some shared sense of architectural value. Do we want to live amid the rationally ordered boulevards of Paris, or the complexity and contradiction of the Vegas Strip? Is less more, or a bore? Will a new museum in the form of a gigantic titanium-clad blob transform our backwater hometown into an exciting cultural capital? Can the right sort of architecture even improve our character?

These are the sort of reflections prompted by Alain de Botton’s latest book, “The Architecture of Happiness.” De Botton, a young author of briskly selling meditations on such themes as status anxiety, travel and the life-changing power of Proust, here turns his attention to architecture, pondering the question of just what are the elusive qualities that make one building beautiful and another hideous.

The answer used to seem obvious enough: a beautiful building was one that realized certain abstract ideals of symmetry, proportion and harmony. It was all a matter of following the rules for the “classical orders” laid out in Roman times by Vitruvius and promulgated anew during the Renaissance by Alberti and Palladio — rules specifying, for instance, precisely how a Doric column should taper as it ascends to the architrave.

But in the 18th century this classical consensus began to break down. Horace Walpole struck a blow by building the world’s first Gothic house, a picturesque pile on the banks of the Thames, which he called Strawberry Hill. Before long, de Botton notes, architects were boasting “of their ability to turn out houses in Indian, Chinese, Egyptian, Islamic, Tyrolean or Jacobean styles, or in any combination of these.” One aristocratic couple resolved their own clashing tastes by commissioning a house split down the middle, Palladian classical in the front, Gothic revival in the rear.

The possibilities became even more dizzying with the introduction of new materials and building technologies. As the role of engineering became ever more prestigious, a seductive idea arose: perhaps architectural excellence could be reduced to function. To this way of thinking, the most elegant bridge was the one that spanned the greatest distance with the lightest material.

Taking the new functional aesthetic into the home, however, did not prove an entirely happy experiment. Le Corbusier famously described the ideal house as a “machine for living,” but his own domestic masterpiece, the Villa Savoye, was deemed “uninhabitable” by the couple who commissioned it. “It’s raining in the hall, it’s raining on the ramp,” Madame Savoye wrote the architect. “What’s more, it’s still raining in my bathroom.”

Such functional problems don’t make Le Corbusier’s immaculate geometries any the less thrilling. As John Ruskin observed, we don’t want our buildings merely to shelter us; we also want them to speak to us. But of what? De Botton has an answer. Great buildings, he says, “speak of visions of happiness.”

This claim is bolder than it sounds. Architecture, after all, consists mainly of abstract forms. A building by Santiago Calatrava may suggest a dove taking flight, but that’s a far cry from expressing an ideal of the good life. Think of music, though. A movement from a late Beethoven quartet manages to convey a sense of joyous resignation, perhaps because its abstract tonal structures mirror the dynamics of our emotional lives. Mightn’t architecture work the same way?

De Botton thinks so, and he makes the most of this expressionist theme on his jolly (and handsomely illustrated) romp through the world of architecture. He writes eloquently of how different architectural features hint at aspects of human flourishing: how, say, pointed Gothic arches “convey ardor and intensity,” whereas their rounded classical counterparts “embody serenity and poise.” His visions of happiness range from the ordered complexity of the Doge’s Palace in Venice to Richard Neutra’s sleek modernist pavilions in the Hollywood Hills, which speak “of honesty and ease, of a lack of inhibition and a faith in the future.” Wherever he casts his eye, what he sees, in material form, are the lineaments of gratified desire.

Like de Botton’s previous books, this one contains its quota of piffle dressed up in pompous language. Sometimes the effect is (intentionally?) humorous, in a Woody Allen-ish sort of way. Taking shelter from a London downpour, de Botton ducks into a McDonald’s, where the harsh lighting and sounds of French fries bubbling in vats of oil remind him of “the loneliness and meaninglessness of existence in a random and violent universe.” When a gaggle of noisy Finnish teenagers arrives, he flees to the nearby Westminster Cathedral, whose sublime interior repairs his delicate soul.

Focusing on happiness can be a lovely way to make sense of architectural beauty, but it probably won’t be of much help in resolving conflicts of taste. In a liberal society, there is as much disagreement on what constitutes the best life as there is on what constitutes the best built environment to live it in. Curiously, among the many dozens of buildings pictured in de Botton’s book, the one that crops up most frequently is a house that the philosopher Ludwig Wittgenstein designed for his sister in Vienna. True to its creator’s character, it is mercilessly austere: cubic in form, with stone floors, lacquered metal doors and naked light bulbs. It makes Philip Johnson’s Glass House look cheesy and suburban. The Wittgenstein House is a thing of beauty. But I don’t think even de Botton would be terribly happy living in it.

Jim Holt, a regular contributor to The New Yorker and The New York Times Magazine, is working on a book about the puzzle of existence.

Tuesday, December 11, 2012

Miracle Method to Target Property Managers in Education Campaign

Miracle Method Surface Refinishing is expanding its commercial marketing campaign to educate property management companies on how to recognize quality surface refinishing and to understand the cost savings vs. replacement of damaged and dated bathtubs; tile walls and floors, vanities and kitchen countertops and have units back in service quickly.

Colorado Springs, CO (PRWEB) December 10, 2012
With potential savings of up to 75% over the cost of replacement, surface refinishing makes good sense for property management companies. Miracle Method, the nation’s largest surface refinishing company is expanding its marketing program to introduce its highly reliable process to this business category. Whether it is called refinishing, resurfacing or reglazing, they all refer to the process of restoring or upgrading existing porcelain, cultured marble, tile, fiberglass or laminate surface to like new.
“Surface refinishing is not necessarily new to property managers,” says Don Dominick, VP Business Development for Miracle Method. “What’s new is a proven process that really works and is guaranteed for one year.” The challenge, according to Dominick, is to educate property managers that there is a difference in refinishing processes. The standard, according to Dominick, has been historically been pretty marginal and is based purely on the lowest cost, not quality.
Miracle Method’s marketing is designed to help property managers understand the differences in the process and learn the questions that need to be asked before hiring a surface refinishing company, such as:
How much should you spend to refinish a bathtub?

You have to do the math. Paying to have the same tube refinished twice over a 12-month period because the tub peeled costs a lot more than having it done right the first time for just a bit more. In addition, if the new finish failed once, it will likely do so again.

While “acid-etching” porcelain is a common practice, the biggest concern will be whether the acid is properly neutralized before it is rinsed down the drain. If not properly neutralized, the acid can cause damage to plumbing. Hydrofluoric acid is also dangerous to handle. If that’s the process the refinisher uses, make sure they are covered by their own Workman’s Compensation policy.
Is there an alternative to acid etching?

A bonding agent, like Miracle Method’s non-acid MM-4, has proven to be more reliable, and offer greater durability and longevity to the bathtub refinishing process. It creates a molecular bond between the old and new surfaces. Unlike hydrofluoric acid, bonding agents can be used on fiberglass, acrylic, cultured marble and laminate surfaces to ensure the new coating will stick.
How valuable is a warranty?

A warranty is only as good as the contractor giving the warranty. Be sure to check out the strength and reputation of the contractor! Miracle Method has been in business for over 32 years and has over 125 locations across the country.
Quality refinishing is a craft that requires the proper materials, extensive training and experience to provide consistent, high quality results… and high quality results will save money in the long run. All surface refinishing, however; is not the same and cheaper isn’t always better. Like any maintenance “quick fixes,” a company will often wind up paying more when the first attempt fails.
Miracle Method has become the preferred refinisher to property managers, homeowners, hotels, hospitals and colleges and universities for over 32 years. To see pictures of Miracle Method's work and to learn more about the company’s refinishing process, visit Miracle Method's web site at http://www.miraclemethod.com or call (888) 271-7690.
Don Dominick
Miracle Method Surface Refinishing
800-444-8827
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